NEOM’s packaging design for Bertolini & Figli’s Panettoni Cakes reflects a commitment to the company’s core principles of quality, satisfaction, and courage. The packaging mirrors the excellence of the artisanal products and marries tradition with a contemporary style, utilizing tin material to create a Christmas-themed layout that exudes elegance and preciousness. Through particular techniques such as embossing, debossing, and a blend of shiny and matte effects, the design achieves a well-balanced and premium look, resulting in a remarkable success with the product selling out within a month—a testament to exceeding expectations in the premium market.

Since the beginning in the 80s, the company have been faithful to 3 principles: