Where will your ideas lead?

That’s the driving question asking designers to consider where their raw materials can take them.

It’s also the tagline for Neenah’s rebrand produced in collaboration with Pum Lefebure, founder and Chief Creative Officer of Design Army. This sleek and bold redesign changes the conversation around Neenah, Inc., taking it from a “paper and packaging company” to the reality of what the brand is today-a solutions partner.