Naroma, designed by Anastasia Stepanova, is car fragrance packaging with a concept that looks more like stacked firewood than anything you’d hang from a rearview mirror. Each package mimics the cross-section of a log, complete with tree-ring graphics, grounding the product in nature.

The sharp black-and-white typography cuts through the earthy visuals, keeping it clean and legible. With elements that flip between rustic texture and structured type, Naroma is more like a design object than the disposable air fresheners we’re used to.