Anointing a new color for the year is practically perfunctory if youâre in the color trends business like Pantone or Benjamin Moore. Quantifying how much a âcolor of the yearâ proclamation impacts design is certainly challenging. But, hey, at least it sparks color talk for a few days.
Paint purveyors Sherwin-Williams are no stranger to anointing an annual color of the year. But for 2024, they’re also choosing âThe Loneliest Color,â looking for one of its least tinted colors that they still think merits some attention. The first of Sherwin-Williamsâ Loneliest Colors is SW-6698, or âKingdom Gold.â This version of gold is as opulent and stunning as youâd expect from a color inspired by the precious metal, but Kingdom Gold has depth and richness from vivid green undertones. The green in Kingdom Gold also gives the color a vintage feel and warmth.
