Benjamin Moore Beats Pantone To the Punch and Announces Blue Nova As Color of the Year 2024
by Bill McCool on 10/16/2023 | 2 Minute Read
Watch out, Pantone. Benjamin Moore says your days are numbered as the great color Nostradamus.
Late last week, while our heads were getting sufficiently rocked with AI news and updates at Adobe MAX 2023, paint manufacturer Benjamin Moore unleashed its Color of the Year for 2024—Blue Nova 825. The hue blends blue and violet and is said to be inspired by the formation of a new star in space, and it “beckons us to unknown places in search of new experiences.”
Mostly, it just makes me sleepy, but in a good way. The twilight-ish shade feels right at home with end-of-the-day porch beers and has a cooling, dreamy aura.
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with classic appeal and reassurance,” said Andrea Magno, color marketing and development director at Benjamin Moore, in a press release.
Of course, Benjamin Moore’s color forecasting differs from Pantone's in that they also have an entire palette that not only works in tandem with Blue Nova, but paints a picture of the design future that leans traditional and modern. “The Color Trends 2024 palette tells a story of duality—juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings,” Magno added in the same press release. “These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”
As for the rest of that “softly saturated palette?” Here goes:
- Blue Nova 825
- White Dove OC-17
- Pristine OC-75
- Topaz 070
- Teacup Rose 2170-50
- Honeybee CSP-950
- Regent Green 2136-20
- Antique Pewter 1560
- Polar Sky 1674
- Hazy Lilac 2116-40
So, will Blue Nova make its way from interior paint trends to packaging? Only time will tell.
Your move, Pantone.
Images courtesy of Benjamin Moore.