Earlier this year, Monster Beverages announced it would acquire CANarchy Craft Brewery Collective, whose holdings include the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters, and Wasatch brands. Monster’s $330 million cash purchase of CANarchy was intended to serve as a beachhead for expansion into the alcoholic beverage market.

Last month, Monster gave more details about its forthcoming flavored malt beverage range, “The Beast Unleashed,” in a quarterly report. The Beast Unleashed will come in four flavors and will be 6% Alcohol By Volume (ABV), with a release in late 2022. But at the National Association of Convenience Stores (NACS) trade show, CANarchy let its beast loose onto the world, giving everyone a first look at the monstrosity that will soon lurk inside coolers.

The Beast Unleashed will be available in 16oz single-serve cans and 12oz packs in Mean Green, Scary Berries, White Haze, and Peach Perfect. The can labels cranks up the monster-ness with a more aggressive and beastly design that features a single menacing eye with a Monster claw logo in the middle. The label uses typography reminiscent of horror movie posters, and the cans have a sort of campiness common to the film genre.