ASGARD branding agency created a trademark and package design for a new milk based carbonated drink in the Russian market. The agency has been tasked to develop the brand concept and name as well as visual identity and a series of labels for the five SKUs.

Not a stranger in the Asian market – this fizzy milkshake or milk lemonade – cocktail is a relatively new product in Russia. with a rich, pleasant taste – the drink quenches thirst for both children and adult alike. Given the specificity of the product, as well as the large age span of the target audience, ASGARD have offered a short, easy to pronounce and easy to recognize name.