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Mezcal Tierra de Nadie’s Aztec-Inspired Design Makes Tradition Look Exciting
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Big, bold, angular type is the star of Monotypo Studio’s eclectic design for Mezcal Tierra de Nadie. This warm, regal bottle honors Mexican culture with illustrations and carvings of ancient deities, a reverent solar yellow, and the funky Aztec-inspired bespoke typeface. No detail of this sophisticated design is boring, from the vibrant yellow bottleneck label to the shiny, engraved metal cork.

Corporate Identity Project for a handcrafted Mezcal brand. This brand was made with a strong Mexican inspiration, creating an alphabet inspired by the hand-painted signs located in the capital of Oaxaca, as well as the pre-Hispanic and Hispanic culture of the colonial era and the tradition of the poster of independent Mexico. Our goal was to create a product that strongly, powerfully and modernly reflects the rich Mexican cultural heritage.
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