To help MedMen launch their new product brand [statemade], MATTE developed a brand strategy followed by a cohesive visual brand identity, inclusive of packaging and vape design.

Aimed at the modern cannabis consumer, each product in MedMen’s [statemade] line is named after the effect it’s designed to create – the max line is for activities, for example, while zzz supports rest. The reason for foregoing the typical indica, sativa, hybrid, and strain names is to attract those who are new to the cannabis space and may be intimidated by the more formal terms associated with marijuana.