This is for all the cereal snobs, eco-advocates, and package design-lovers out there. Adam Sirois, Alexander Renzi, and Mikael Johansson’s (aka Carl) vision for cereal: [me] & goji.

[Me] & Goji is a step toward mass customization. For us eco-advocates this has implications of producing less waste than mass production, as having products made to order could would lessen the need for over production that is a key piece of mass production.