Mask’s packaging, designed by Jo Cutri Studio, treats fragrance like a treat. Rounded glass bottles topped with glossy, jellybean-colored caps sit inside chunky, two-tone boxes. The logotype is bold and clean, with a small dot insignia hinting at playful precision.

Each scent is packaged in its own color palette, making the full lineup feel like a collector’s shelf. The overall design is fun, yes, but it doesn’t feel overly young or immature, thanks to the bounty of white space and overall minimal design.