Made by Marcus Ice Cream Branding Gives Flavors Their Chance To Shine

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Delicious flavors of ice cream deserve delicious designs. If you used a marbled notebook in school, the design for Made by Marcus will immediately catch your attention owing to the pattern of it’s top. The white window on each container gives these exciting flavors the attention they deserve, while helping to maintain consistent branding across all pints. I’m grabbing three spoons of that Hibiscus & Grapefruit ASAP.

Made by Marcus lives by its tagline: natural ingredients, supernatural flavours.

What started as a feature mural for their flagship location quickly bloomed into a full brand facelift. Bamff was tasked with evolving the beloved brand and developing a full packaging suite, rich with patterns, scoops, drizzles and swirly abstract landscapes. The result was a highly consistent, instantly recognizable identity that was energetic, fun and never serious.

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