Did you know the iconic British sports drink Lucozade is almost a century old? While they’re still a few years away from their centennial, the brand is celebrating a little early with their biggest redesign in decades.
The design experts at Pearlfisher helped Lucozade spice up their look with a light, but noticeable change: the logo is a little slimmer, less angular, and solidly horizontal after years of standing up sideways. It comes with a vibrant, mouthwatering palette of bright, attention-grabbing hues and a refreshing new spin on the same iconic feel.
