Lola Cruz, the story of a muse as retold by CuldeSac™ – The Spanish versatile studio writes the new identity of the prestigious brand of jewel shoes created by the designer María Jesús Muñoz Gozalvo.

In order to relaunch the Lola Cruz brand (based in Valencia, Spain) and connect the brand with the most emotional side of the client, the team at CuldeSac™ Branding has created a new brand image that is able to reflect the true personality of the company. The result validates the skill and creativity of the CuldeSac™ team in its task of adding value to brands through a well-told story. It is their artistry that allows them to endow character and symbolism to an imaginary woman, Lola Cruz, who gives a name to the jewel shoes of María Jesús Muñoz Gozalvo. Over the past few years, this businesswoman has been working with an internal design team composed of young creators, experts in the footwear industry and in new trends, in order to give the firm new blood.

“Ever since I began to design women’s footwear, I have felt the need to project my creations by thinking about a female persona. The women who form part of my life, my sisters, my friends, other women who I admire, all came together into one woman, creating in my imagination a magical muse, who in turn represented each and every one of them. We say that Lola Cruz is a unique, very feminine woman, inspired by each of the women who I admire.”