Live Nation And Liquid Death Team Up To Provide Canned Water To Concert Attendees
By
Published
Filed under

By
Published
Filed under

Summer is approaching at a time when public venues and performances are slowly reopening, preparing for audiences that have been cooped up for a year with little in the way of live shows.
Festivals and concerts also generate plenty of single-use trash, with one of the most common culprits being plastic water bottles. In-person entertainment behemoth Live Nation, which owns and operates over 120 venues and festivals—including the now twice canceled Coachella—is taking the opportunity to enact a significant change to its concession offerings, announcing that canned water Liquid Death will be the exclusive water provider at many of its venues and festivals.

Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in