Live Nation And Liquid Death Team Up To Provide Canned Water To Concert Attendees

Published

Summer is approaching at a time when public venues and performances are slowly reopening, preparing for audiences that have been cooped up for a year with little in the way of live shows.

Festivals and concerts also generate plenty of single-use trash, with one of the most common culprits being plastic water bottles. In-person entertainment behemoth Live Nation, which owns and operates over 120 venues and festivals—including the now twice canceled Coachella—is taking the opportunity to enact a significant change to its concession offerings, announcing that canned water Liquid Death will be the exclusive water provider at many of its venues and festivals.

LD_LN_1200x628.jpeg