Lil Bucks’ packaging redesign by Buddy Buddy swaps the previous, quieter CLUSTERBUCKS system for a louder, more graphic-forward look.

The previous packaging relied on soft pastels, but the new pouches introduce chunky typography, oversized brand blocking, and playful patterning tied to each flavor. The wordmark now takes over the upper half of the bag, giving the line a clearer shelf presence, while the ingredient illustrations and geometric shapes create a stronger visual hierarchy.

Andy Kaul, managing director, Buddy-Buddy, and Emily Griffith (EG), founder and CEO at Lil Bucks, share more about the redesign below.