Hired Gun’s rebrand for Lighthouse Brewing Company tells stories of the sea, crafting distinct narratives around nautical themes, all with unique personalities, color palettes, and typeface flourishes. With hyper-masculine flourishes(just look at those ripped, Greek gods!) and bright colors that immediately grab your attention, Lighthouse Brewing understands that sometimes a beer design can be fun without detracting from the quality of the brew.

Lighthouse Brewing Company – founded in 1998 – is one of the original Victoria, BC breweries that started the West Coast craft beer movement. After years of brand fragmentation, Hired Guns Creative was tasked with creating a bold, cohesive identity for this well established brewery in order to drum up interest in their beers and grab the attention of younger customers. Some of these beers have a long history and required new energy while still respecting their heritage.