Wells Collins rethinks light beer packaging with a design that puts clarity first. The Lake Street Light Lager can leans into minimal hierarchy with oversized type, straight-to-the-point stats, and a soft gold-and-blue palette that’s crisp without trying hard. The elongated “g” in “Light” adds a small visual hook, while the fish icon and shield layout nod to the Great Lakes without getting too thematic.

This is light beer, streamlined.