Laithwaites has recently rebranded with the help of the creative agency LOVE. The brand is the UK’s founding home-delivery wine retailer and needed their identity to reflect their sense of adventure, fun personality, and approachability of the brand. The delivery box features an illustrated map with text that reads “Get lost in a new wine,” further proving that this brand is willing to take your taste buds on an adventure.

The warm pinks and rich plum colors paired with creamy hues are the perfect complements to the colors of the wine they deliver. The wines come wrapped up in beautifully patterned papers, bags, and boxes, and it’s clear that LOVE has thought through even the most minor details to make this rebrand stunning.