EZCO Creative Agency designed the innovative packaging for snack brand Labu. The health-conscious brand’s packaging charmingly showcases the purity of the product through inventive graphics that simultaneously mimic a depiction of the snack within. Additionally, the bright pink and blue color hues produce a sense of interest through the cheerful association.

Only the essentials matter. The graphics express that there are no unnecessary additives in this snack. By a rough stroke, we cross out additives and demonstrate the purity of the product. No encoded add-ons visible only under the asterisk. The strokes also replicate the shape of the product inside.