KULCH’s Packaging Is Airy, Technological, And Alive

Published

March 2, 2022

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Inspired by the water product’s simplicity, KLUCH’s packaging, designed by ENDY, is wholesomely simple. The white box was thoughtfully chosen to continue representing the product’s purity. The airy design is simple but practical, entirely in line with the water within.

Editorial photograph

The KLUCH water brand is a fundamentally new approach to drinking water. Its features and technological uniqueness are performed in the packaging design.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover