“King Nargile is a new brand specialized in tobacco products as: charcoal briquettes, charcoal tablets, hookahs and all smoker’sarticles. As shisha smoking is mystic and calming experience the proposal was to create something very clear and calm but still with a drop of shisha mystery. The identity and graphic patterns are inspierd by decorative, dense and aerial movements characteristic for shisha smoke. Patterns begin from logo and wriggle on each side of the box becoming darker and darker. Different colours repersent different scents as plain tobacco is often flavoured with molasses or nontraditional scents such as coconut, mint, pineapple.”