The last time Swedish vodka brand Absolut underwent a major refresh was in 1979, and itâs not hard to see why. The iconic bottleâs shape and clear glass served as a base for Absolutâs memorable ad series by TBWA that started in 1981. But the brand wanted to align its packaging and branding with its âOne Sourceâ philosophy, emphasizing the locality of its product from grain to distilling. In addition to telling the One Source story, the bottle design is given some contemporary touches for a fresher look with more shelf appeal in 2021.
Just In Time For New ABBA Music, Absolut Undergoes First Major Brand Refresh Since 1979
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