Soap is a line of hygiene products produced and designed by JDO Brand Design and Innovation. Taking into account the amount of damage the pandemic has caused for businesses, families, and individuals alike, JDO has chosen to take action and kickstart a movement that involves promoting the importance of personal hygiene and making products accessible to those who have little to no disposable income.

JDO is using its creativity as a force for good to shine a light on hygiene poverty. As the pandemic took its toll across the nation and the world, many of us were swept into poverty. The numbers are simply staggering – over 14 million people in the UK, including more than a quarter of our children, are suffering from scarcity. Too many of us have been forced to prioritise how we spend our limited funds and, for a third of us, that means making the difficult choice to go without basic hygiene essentials. Being caught in a situation like this can have a long-lasting negative impact on peoples’ wellbeing and on our society as a whole.