In an effort to have kids make smarter choices, Studio ABD Pvt. Ltd. focused on an interactive packaging design for Hindustan Unilever Ltd. that would appeal to younger minds. This 2-in-1 kit contains a set of fruity jams and a board game. The theme of the game, Jungle Safari, references the journey a child would go through in life and the important decisions they will make – for example, healthy food choices. The tin box is illustrated with a number of characters, each with their own persona, on a backdrop of lime green, giving the product a vibrancy and spark

“Fun Filled Gifting!
We began the journey with the objective of positioning Kissan Jam as a fun filled gifting option for kids which becomes part of their everyday life!
Mothers are the ones who are most careful while making choices for their kids. Through outstanding packaging, inherent gift- ability & perceived utility over other options we aimed to get mothers choose Kissan Jam gift pack over other available gift choices. ”