Reshoevn8r is a brand that provides sneaker-cleaning sprays and products.

Having collaborated with Socio Design and Hype Type Studio recently on a refreshing and sleek bottle and package design, the company had previously not seen as much success in years. Intending to expand the client’s potential to work with shoe brands and sponsors, they stripped away what wasn’t working and focused on minimalism to attract and avoid confusing new consumers. The new label features some serious kerning and highlights a contrasting black type against the aluminum bottles and simple cardboard packaging.

Steve Grear began selling sneaker-cleaning kits from his Arizona garage in 2010. Inspired by advice his mother had given him as a child (to always keep his shoes clean so that people will always respect him), he took an idea and rolled with it. It turned out, she was right. Reshoevn8r gained attention by innovating and energetically debuting new products to a rapidly growing and loyal online audience. Today they’re the most respected sneaker care specialists in the world.