\We’re in the midst of Dry January, but there’s still a bounty of new non-boozy beverages to sample during this month of reining it in.
In Athetic’s quest for non-alcoholic dominance, the near beer maker has released two cocktail-inspired brews. No longer content to give us just IPAs and Golden Ales, the brand has released its takes on a Paloma and the Moscow Mule. Similar to their holiday collaboration with Food52, Host & Toast, the new offerings carry the usual Athletic look with simply rendered rolling hills and valleys. Instead, they use a nearly 70s wallpaper pattern for the background of the can with illustrations of the ingredients, the kind of funky interior decor power move that might pop up in a pantry off the kitchen.


















