Attitudes around cannabis have relaxed and moved on enough in recent years now that millions of folks have legal-ish access to the kind herb. That convenience, however, comes at a steep cost, as regulations based on antiquated notions about cannabis continue to linger.

As such, everything from operations to distribution and promotion is a specialization that requires experienced professionals that understand the cannabis industry landscape. Packaging, labeling, distribution, and marketing are subject to strict rules. The stakes are high for cannabis brands, especially smaller producers already operating within thin margins—a non-compliant product can even get recalled and ordered destroyed.