Common Heir offers everything you’d expect from a high-end skincare brand but none of the packaging that will end up in the landfill. That’s right—luxury beauty products and plastic-free packaging don’t have to be mutually exclusive.

“Having worked at some of the largest CPG companies to some of the higher-growth stage ones, it became really clear that no one was designing for what would happen to something after it was done providing value to the average consumer,” said Cary Lin, Chief Executive Officer of Common Heir. “I had this aha moment on a walk on my local beach in Santa Monica, where I came across these old plastic lotion bottles. I started wondering where everything I had a hand in creating might be sitting.”