Iconic poultry brand Perdue tasked Enlisted Design to help their packaging standout from the flock. Their goal was to better reflect the brand’s leading-edge animal care efforts and all-natural products, while maintaining current consumer trust and appealing to younger generations.
Perdue is a brand leader in animal care, and just like their forward-thinking initiatives, they wanted the new design to go beyond what’s easy, comfortable or expected of typical mass CPG brands. They sought a modern look, remarkably unique from competitors that clearly communicates their progressive efforts.
