Artificial Intelligence (AI) has been a hot, contentious topic of discussion in the design industry as more generative products have become available to the public, like ChatGPT, Midjourney, and DALL-E. Conversations about AI’s impact are occurring in nearly every industry and sector. Some are looking for ways to incorporate generative AI into their organization to optimize and improve operations, while others fret over the possible consequences of this technology.

Sho Rust, founder of Sho.ai, wants to improve how organizations manage their branding and create new branded content through AI.

“Sho.ai is an AI platform for premium content creation. Typically, that means brands getting out really exciting stories they want to tell,” says Sho. “Usually, they have a beautiful story to tell, like why they founded the company and how they came up with products or services. But then they have a hard time distributing that story across different platforms, audiences, and languages.”