Are we in the celebrity brand era?

There’s Emma Chamberlain’s coffee. Rihanna’s Fenty Beauty. Hailey Bieber’s Rhode. Jessica Alba’s Honest Company. Cameron Diaz’s Avaline Wine. And what would be without Kim’s Skims? The list feels endless. 

Of course, while some celeb-preneurs feel aligned and involved with their brands, many don’t. We’ll spare you the exhaustive list, but we can tell you there’s plenty of tequila.