Henry’s Original prides themselves on being farmers first and foremost, and their heirloom cannabis is grown under the strictest of standards. When it came to designing the packaging for the brand, they wanted something that reflected their folksy nature as well as the superior quality of their product.

We got a chance to speak with creative director Michael Hester of Pavement and he shared some of his thoughts on the project.

Michael Hester: Our design process started with a kick-off meeting where we discussed with the client what they were hoping to achieve with their brand. We discovered that they were hoping to create a brand that highlighted the quality of the product. Henry Original prides themselves as cannabis farmers first and foremost, having run a successful cannabis plant nursery in Mendocino County, CA for many years, so communicating this authenticity was critical.