Bee Raw Honey

This, to me, is beautiful. The fact that it isn’t about the bottle, or the super snazzy fonts, or the logomark, or the graphics makes this packaging just perfect. Lowbrow becomes highbrow through intentional simplicity and a move to the most basic. A design that fades into the background and really showcases the product – its gorgeous colours, opacity/translucence, texture – is design that will surely move this line to the forefront of the market. And I will certainly be helping by snapping up a case of each…