Designed by Auckland based Supply, Libby’s Pork Crack is an artisanal range of small-batch, additive-free pork crackling with everything from cooking to packing done by hand. Already established, the brand had a dedicated following amongst Keto & Crossfit audiences, however growth had plateaued. New opportunities had arisen through a boutique supermarket chain placement, and Supply were approached to help reach a new Foodie audience through a brand and packaging evolution.
Their founder, Libby, had imbued the brands messaging with a love of Hip Hop through witty references to 90’s gangster rap. Playful phrases made the bridge between Hip Hop and the brand: e.g. their mascot “Piggy Smalls”.
