Here Design’s packaging for Zacapa Chocolates is a visual delicacy, blending luxury and purposeful gifting. The black and gold packaging, reminiscent of the brand’s rum aesthetic, encases vibrant chocolates designed to enhance the Sobremesa experience. ‘The Everyday Range,’ with its twelve chocolates in mountain-inspired forms, mirrors Zacapa No.23’s Guatemalan origin, featuring flavors like roasted ground coffee beans and vanilla. Meanwhile, ‘The Elevated Range’ is a sculptural piece of art, carefully housed in a square box, symbolizing the rum’s origin and flavor profiles, making it a showstopper for exclusive gifting.

Zacapa Rum has launched delicious bespoke chocolates intended to be enjoyed alongside Zacapa’s signature rum for a luxurious and shareable after dinner experience. To bring the product to life, Zacapa partnered with London design agency, Here, to explore how they could create purposeful and elevated gifting, whilst connecting people around the table and enabling them to linger longer.