Australian agency Biggie Smalls designed the eye-catching packaging for Hemple, a new superfood product that aims to take over the health food category and establish a place for hemp-based food to reign.

“In November 2017, Australia legalised the sale of hemp for human consumption. Due to its superfood status – high in omegas, aminos, fibre and protein – hemp-based foods are set to thrive in the growing health food sector.