Health food tends to look pretty drab, or at least not fun. While many brands try to make staying healthy more fun by giving their products candy-like flavors, the design that accompanies most of them often just doesn’t give the eyes as much to get excited about. While the original look for Brazil’s Bold Snacks could once count themselves in this blander territory, Hardcuore helped the brand do their name justice with a colorful, attention-grabbing overhaul.
This hip, dynamic redesign nods to surrealism both with its hypnotic look and new slogan: “Real protein. Surreal flavor.” Each bar comes in an unmissably bright, maximalist pouch with a chunky, ’70s inspired wordmark that reverberates throughout the package. Bold, indeed!
