After years of being primarily associated with bulky, hypermasculine gym bros, protein shakes are getting cooler. This is no small part due to more appetizing flavors, a less intimidating vibe, and, of course, much hipper packaging.

Venus Williams makes a bid for best-looking containers with her stylish line of protein powders, featuring vibrant, cheery design from Gander. A super fun color palette makes them all stand out right away, but the wordmark and its accompanying bespoke typeface are the stars of the show. Their sharp edges and soft inktraps give the product a zippy midcentury vibe that looks straight out of an artsy early ’80s Sesame Street animation.