FRONTMAN’s Zit Spray Opens Up A New Space Within The Self Care Category

Published

June 23, 2023

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Targeted towards the male GenZ demographic, FRONTMAN is a self-care brand working on spraying zits away. Designed in-house, the packaging system leans into a street-style aesthetic, employing a forward-thinking bright blue hue and typography. No longer are the days of dark, dull, falsely masculine skincare packaging. We’re now in a world where a bold sense of irreverence is appreciated.

Editorial photograph

FRONTMAN is the Gen Z men’s acne care brand, creating a new category of ultra-fast skincare and cosmetic products for instant confidence. The brand solves guys’ acne with functional cosmetics and 1-step skin routines. Its hero product is a skintone acne treatment that covers & treats acne with Salicylic Acid.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover