For extraordinary teatimes: Design Bridge has designed the vibrant packaging for Fortnum & Mason’s core range of biscuits. The designs draw inspiration from decorative ceramics and fine china, the very objects most often found being utilized for tea time.

“Independent brand design agency Design Bridge is delighted to share details of their latest work for Fortnum & Mason: redesigning the packaging for their core range of biscuits. The new designs put a contemporary twist on the decorative ceramics and fine china traditionally used for a British teatime and reflects Fortnum & Mason’s ongoing focus on bold and beautiful design, as well as delicious product.

“Chloe Templeman, Design Director at Design Bridge commented ‘We were inspired by the very Fortnum’s, and also very British, institution of having tea and biscuits, especially the designs of the special china used to serve them on. Referencing the Fortnum & Mason archives, architectural details of the Piccadilly store, and fine Georgian ceramics we designed our very own decorative plate to incorporate into the new packaging designs. The result is a range of tins that feel so special and considered that people want to show them off next to their finest china instead of decanting the biscuits onto a plate.’