In my eyes, Fishwife can do no wrong. And even though I’m not a sardine lover, I just might be convinced to give the small, oily forage fish a chance, er, taste. The brand’s new hot pepper and lemon sardines are packaged in a tin tucked in an outer box that radiates pure joy. The boxes align with the brand’s other products, and the bright colors, playful iconography, and perfect sense of maximalism effuse nothing but genuine, candid delight.


















