“Vox Design Branding Agency (Moldova) introduced the new brand of Moldovan wines, well-known of its high quality and secular traditions. Fautor, the name of the new brand, means the Patron and thus comprehensively defines the main brand ideas: encouraging wine-making from transplanting to bottling, as well as the author`s approach. The winemaker, portrayed half-face, is the key element both of the brand logo and the label design. As well as the brand slogan, “In propria persona”, that is an important element to understand the winemaker personal responsibility for every bottle of its own wine.