Sometimes the glass is half full, and sometimes the glass is half empty. The only thing that changes between the two, though, is our perspective. Barceló Estudio is challenging our outlook by creating the packaging of canned seafood products that insights a sense of the unknown. The half-done pattern is a nod to the glass-half-full conundrum, and we cherish it when packaging makes you wonder. The colors and typography are fresh and modern, and when paired together, create an almost tranquil aura. Now I’m curious, is the pattern design half-incomplete or half complete?

Company specialized in the distribution and marketing of canned seafood products.