It always baffles me when brands use the cliche color palette of pink hues when trying to reach a woman-based demographic.

While Evah Foods is a 100% organic superfood blend brand that’s aiming to empower women, their packaging, designed by Human, understands that pink isn’t always the best color route to take.

Inspired by luxury cosmetics brands, the sleek, dark, and rich emotions that emit from the brand’s packaging are an elegant twist of what you’d typically imagine when thinking about a food brand. However, sometimes it’s worth taking a risk and moving past what’s expected, and Evah Foods’ packaging is proof.