This Permanent Makeup Brand is Inspired by Classic Art Masterpieces
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Inspired by classic art masterpieces, this brand of permanent makeup pigments was designed by Moscow based Repina Branding.
“Strategy: No matter how absolute the beauty of a woman is, she still seeks to improve something in herself. In the process of work, we thought about the concept of enduring beauty, about whether there is an invariable standard of beauty, and decided to create a brand that will help women find their own way of improvement, their equivalent of beauty. So, the brand name «Eqviv» was born (derived from “equivalent”).”
