Brand Designer Neil Shanker recently coined the term “Shoppy Shop” on TikTok. Essentially, it means “a place where you can touch all the products you see on Instagram.” And, if you think about it, it wouldn’t make for the worst of stores (unless, of course, it’s the things being suggested to us because our phones are always listening).

But if there’s one prime example of a quintessential “Shoppy Shop,” it’s Emily Schildt’s Pop Up Grocer.