Notorious Nooch Co.’s Packaging Adds A Whole Lot Of Flavor To Your Kitchen

Published

June 17, 2022

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Whether or not you’re vegan, nutritional yeast is the perfect addition to any meal or snack to add a delightfully cheesy taste. Yet, despite the growing love for the product, the packaging design is quite bland. The Notorious Nooch is a brand reinventing the nutritional yeast space with stunning packaging designed by Wildish & Co. The cheeky illustrations and playfully bold typography work together to create a packaging system that proves how much flavor the brand will add to consumers’ tables.

For over 30 years, the nutritional yeast market has stayed the same without innovation or development. But whilst the product has stayed the same, the vegan audience and interests has evolved rapidly.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover