Elevating Kite Coffee’s brand identity, ECH Creative Agency crafted a packaging design that blends tradition with modernity. The packaging reflects the brand’s youthful, vibrant, and passionate spirit, balancing contemporary and minimalist design styles to introduce a fresh perspective to the Vietnamese coffee industry. The logo, a fusion of a kite and coffee, incorporates three color clusters representing various roasts—red for dark, yellow for medium, and green for light. This graphic identity celebrates local cultural diversity and coffee varieties and positions Kite Coffee as a dynamic and inspiring choice for coffee enthusiasts, bridging the gap between tradition and contemporary creativity.

Kite Coffee is a new coffee brand established in 2021 in Da Nang, Vietnam. Founded by an ambitious team backed by the diversified corporation VNGroup, Kite Coffee hopes to bring a brand with high-quality coffee products, from harvesting to packaging. All processing is strictly guaranteed to bring delicious cups of coffee for first-time customers to experience.