Content creator Jacksepticeye, or Seán McLoughlin, has over 29 million subscribers on YouTube, mainly producing let’s play, meme reactions, and other types of videos for about the last decade.

The Irish YouTuber has since branched out, venturing into the fashion businesses with Cloak, co-founded with fellow creator Markiplier. But in 2020, McLoughlin launched Top of the Mornin’, a limited-drop coffee line. Proving a hit with fans, Top of the Mornin’ underwent a rebrand as it moved from an experiment to a full-time business enterprise.